Blumarine Spring/Summer 2008 Ad Campaign

Could the romantic spirit of Blumarine be back with its ss08 collection? Anna Molinari said she designed her collection for a holiday in Saint-Tropez so I guess the delicate, ruffled designs with a vintage glamour touch kind of made way for a flashy twenty-first-century aesthetics.

At a first glance, Blumarine's spring 2008 ad campaign looks very sweet and feminine with Suvi Koponen (the next it-model says Vogue Oracle 2008), dressed in sheer, candy-colored clothes, lying down in her satiny boudoir. On a second thought the model's hangover face and those psychedelic mirrors don't seem very innocent.

Photographer: Craig McDean